Saudi Arabia’s Public Investment Fund, or PIF, is considering a major move in the global video game market. The fund is looking at a possible merger between Electronic Arts, better known as EA, and Savvy Games Group. If the plan goes ahead, it could create one of the biggest companies in the video game business.
The possible deal comes soon after PIF led a roughly $55 billion takeover of EA. That deal closed on August 4, 2026, and took EA private. Now, PIF is looking at whether EA should join Savvy Games, another major gaming company controlled by the same fund. No final decision has been made yet.
The idea could bring some of the world’s best-known game brands under one large group. EA has major names such as EA Sports FC, Battlefield and The Sims. Savvy’s group has major mobile titles such as Monopoly Go! and Pokémon GO. Together, these properties would give the new company a very broad reach across consoles, computers and mobile phones.
PIF Already Owns EA
The possible merger makes sense from a simple business view because both EA and Savvy are under the control of Saudi Arabia’s Public Investment Fund.
PIF recently completed its purchase of EA through a group that also included Silver Lake and Affinity Partners. The deal had a value of about $55 billion. EA shareholders received $210 in cash for each share, and EA’s shares stopped trading on Nasdaq after the deal closed.
EA remains a major force in the game market. In fiscal year 2026, the company reported about $7.5 billion in GAAP net revenue. Its portfolio includes EA Sports FC, Battlefield, Apex Legends, The Sims, Madden NFL, College Football, Need for Speed, Dragon Age, Titanfall and Plants vs. Zombies.
The purchase gave PIF direct control of one of the world’s largest game publishers. A merger with Savvy could take that strategy one step further.
Savvy Has Built a Large Gaming Business
Savvy Games Group was created by PIF in 2021 as a major part of Saudi Arabia’s plan to build a stronger position in the global gaming and esports market.
Since its creation, Savvy has made several large purchases. One of its biggest deals came in 2023, when it bought Scopely for $4.9 billion. Scopely is known for games such as Monopoly Go!, Stumble Guys and Star Trek Fleet Command.
Scopely later expanded its own business. In 2025, it paid $3.5 billion for Niantic’s games business. That deal brought major mobile games such as Pokémon GO, Pikmin Bloom and Monster Hunter Now into Scopely’s portfolio.
Savvy is also set to acquire Moonton, the Chinese mobile game company behind Mobile Legends: Bang Bang. The deal has a value of $6 billion. The reported EA-Savvy merger is unlikely to take place before that purchase is complete.
Console Games and Mobile Games Together
One of the biggest reasons this possible merger matters is the difference between the two businesses.
EA has a strong position in console and PC games. Its sports brands are especially important. EA Sports FC is one of the biggest football game series in the world. Battlefield is a major shooter franchise, while The Sims has a huge and loyal player base.
Savvy, through its companies and investments, has a much stronger position in mobile games and esports. Pokémon GO is one of the world’s best-known mobile games. Monopoly Go! has also become a major mobile success.
A single company could therefore control a very wide range of games and platforms. Players could see a business with major sports games, large shooters, life simulation titles, mobile games and esports products all under one corporate structure.
That would give PIF a much larger gaming portfolio and could make it easier to manage its different gaming assets under one strategy. Bloomberg reported that PIF executives are considering the combination partly to improve coordination between these assets.
No Final Deal Yet
It is important to note that this is not a completed merger.
The reports say PIF is considering the idea, but there has been no final decision. EA and Savvy Games did not immediately comment on the reports, while PIF also declined to comment to Reuters.
The timing is also not clear. Savvy first needs to complete its $6 billion purchase of Moonton. Only after that deal could the EA-Savvy plan move closer to reality.
This means the gaming world should not treat the merger as a confirmed deal yet. At this stage, it is a proposal under consideration.
Regulators Could Take a Close Look
A merger of this size would likely face questions from competition regulators.
The reason is simple. A combined EA and Savvy would control a very large group of popular game brands. Regulators in different markets may want to know whether such a company would have too much power in certain parts of the gaming business.
The video game industry has already seen regulators take a close look at large deals. Microsoft’s purchase of Activision Blizzard is one major example. That transaction faced strong regulatory attention before it was completed.
A future EA-Savvy deal could face similar questions. Authorities could study the size of the combined company, its game portfolio, its market share and its control of important gaming properties.
That does not mean regulators would automatically block the deal. It means the process could be complex and could take time.
The Gaming Market Has Changed
The possible merger also comes at a difficult time for the game industry.
The market saw very strong growth during the pandemic, when many people spent more time at home and played more games. That period created a major rise in demand. But the market later slowed.
Game companies have since faced pressure to reduce costs. Many large publishers and developers have announced layoffs, studio changes and other cost cuts.
At the same time, companies want stronger and more stable sources of revenue. Large game brands can help provide that stability through sales, subscriptions, downloadable content, live services and mobile purchases.
A bigger company could also have more money and resources for major game projects. But a larger structure can also bring higher costs and more complex management.
A New Direction for Saudi Gaming Investment
The possible merger also shows how serious Saudi Arabia has become about the gaming industry.
PIF has made gaming and esports a major part of its investment strategy. The goal is not only to own successful game companies. Gaming is also part of a wider effort to diversify Saudi Arabia’s economy.
Savvy was created as a major vehicle for this strategy. The purchase of EA has now added one of the world’s biggest game publishers to the PIF portfolio.
A merger would bring these investments under a much more unified structure. Instead of having several large gaming assets operate separately, PIF could place many of them within one large organization.
Bloomberg described such a combination as a major change in the structure of Saudi Arabia’s gaming strategy.
What It Could Mean for Players
For gamers, the immediate impact would probably not be clear.
A merger would not automatically change the games people play or the platforms they use. EA Sports FC would still be EA Sports FC. Battlefield would still be Battlefield. Pokémon GO would remain a mobile game.
The bigger changes could come later.
A larger company could have more money for new games, technology and major projects. It could also connect different parts of the gaming market in new ways. Mobile games, console games, PC titles and esports could receive support from the same parent company.
However, there are also concerns about cost cuts and company structure. The gaming industry has already seen many layoffs, and a merger could lead to changes where the two companies have similar teams or business operations.
For now, there is no confirmed plan that would show what those changes might be.
A Deal That Could Change the Industry
The possible EA and Savvy merger is one of the biggest stories in the game business because of the size and reach of both companies.
EA brings a huge collection of console and PC franchises, with brands such as EA Sports FC, Battlefield and The Sims. Savvy brings major mobile and esports assets, including properties linked to Monopoly Go! and Pokémon GO. Savvy is also set to add Moonton after its planned $6 billion purchase.
PIF already controls both sides, so the proposed merger would be a way to place these major gaming assets under one larger structure.
But the plan is still only under consideration. No final decision has been made, and the Moonton purchase is expected to come first. Any merger could also face serious regulatory review.
If PIF does move ahead, the result could be one of the most powerful gaming groups in the world. It could bring some of the biggest names in sports, shooters, simulation, mobile games and esports under one roof.
For now, the industry can only wait to see whether this proposed combination becomes a real deal.
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