Why Female Athletes Struggle to Secure Deals

The Landscape of Sponsorship in Sports Sponsorship is a critical revenue stream for athletes, allowing them to fund training, travel, and equipment while also providing a platform for personal branding. Globally, the sports sponsorship industry is valued at over $60 billion annually, yet a disproportionately small percentage of this goes to female athletes. Key Statistics:…

Read More

Sports Minister Mansukh Mandaviya on the National Sports Governance Bill

India’s Sports Minister, Mansukh Mandaviya, recently addressed concerns surrounding the proposed Sports Regulatory Board, a central component of the draft National Sports Governance Bill. Speaking to the media, Mandaviya reassured stakeholders that the board aims to ensure good governance in Indian sports while maintaining the autonomy of the Indian Olympic Association (IOA) and national sports…

Read More

IBSA Meeting: Collaboration and Future Planning

The International Blind Sports Federation (IBSA) recently held a pivotal meeting that brought together its administration team and newly selected sports committee chairpersons. The focus was on fostering collaboration, planning for the future, and advancing IBSA’s mission of promoting sports for athletes with visual impairments. This meeting marked a significant step toward aligning the organization’s…

Read More

Sports Psychology: What You Need to Know

Sports psychology, an interdisciplinary science, examines how psychological factors influence sports, exercise, and physical performance. It encompasses topics like motivation, confidence, focus, anxiety management, and mental resilience. While physical attributes and technical skills are vital for athletic success, mindset and mental fortitude play equally crucial roles. Mindset affects athlete performance in profound ways. Athletes who…

Read More

Top Underdog Teams in Sports History

In the world of sports, the thrill of competition often lies in the unpredictability of the outcomes. While fans typically expect the favorites to triumph, there are moments when the underdog defies all odds and achieves the impossible. These moments resonate with sports enthusiasts around the world, as they embody the essence of hope, determination,…

Read More