Saudi Arabia’s Foray into Cricket: Sportswashing on the Rise

Saudi Arabia has steadily expanded its influence across global sports, building a portfolio that now includes golf, tennis, and potentially cricket. From lavishly funded tournaments to unprecedented player contracts, Saudi’s approach reflects a strategic effort to rebrand its global image and divert attention from its controversial human rights record. This effort, often labeled as “sportswashing,”…

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Saudi Arabia’s GEA and WWE Tease Major Announcement

Saudi Arabia’s General Entertainment Authority (GEA) is making waves in the world of sports and entertainment with its ambitious plans to enhance partnerships with two major brands: the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE). Following the successful collaboration with the UFC, GEA Chairman Turki Alalshikh has announced plans for a significant expansion…

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