India’s sportswear market has grown tremendously over the past decade, fueled by an increasing awareness of fitness and a growing youth population. From professional athletes to casual gym-goers, people across the country are investing in quality sportswear that not only supports their performance but also aligns with the latest fashion trends. This article delves into the top 10 sportswear brands in India, each offering unique products that cater to different needs and preferences.
- Nike
Nike, a global giant in sportswear, holds a significant market share in India. Known for its innovative designs and high-performance products, Nike caters to athletes and fitness enthusiasts across various sports. From running shoes to training gear, Nike’s products are synonymous with quality and durability.
Key Offerings:
Footwear: Nike’s range of running shoes, including the Air Zoom series, are among the best in the market.
Apparel: The brand offers a wide range of sportswear, including Dri-FIT technology in their clothing, which helps in moisture management.
Accessories: Nike’s accessories, such as sports watches, caps, and bags, are also popular among athletes.
Market Position:
Nike has established itself as a premium brand in India, with a strong presence in both online and offline retail. The brand’s collaborations with sports stars and fashion designers further enhance its appeal.
- Adidas
Adidas is another major player in the Indian sportswear market. Known for its iconic three-stripe design, Adidas offers a wide range of products that cater to both professional athletes and casual sports enthusiasts. The brand focuses on combining performance with style, making it a favorite among the youth.
Key Offerings:
Footwear: Adidas is renowned for its UltraBoost and NMD series, which are highly sought after for their comfort and style.
Apparel: The brand offers high-quality training and casual wear, including T-shirts, track pants, and hoodies.
Accessories: Adidas provides a variety of sports accessories, including bags, caps, and sports equipment.
Market Position:
Adidas has a strong retail network in India, with flagship stores in major cities and a robust online presence. The brand’s collaborations with global sports icons and fashion influencers contribute to its popularity.
- Puma
Puma is known for its trendy and affordable sportswear. The brand has successfully positioned itself as a youth-centric brand, offering products that blend style with functionality. Puma’s association with various sports personalities and events has helped it gain a significant market share in India.
Key Offerings:
Footwear: Puma’s running shoes, like the IGNITE series, are known for their cushioning and support.
Apparel: The brand offers a wide range of activewear, including T-shirts, shorts, and tracksuits.
Accessories: Puma’s range of sports bags, caps, and socks are popular among fitness enthusiasts.
Market Position:
Puma has a strong presence in the Indian market, with a focus on affordability and style. The brand’s marketing campaigns, featuring Bollywood stars and cricketers, have helped it connect with the younger audience.
- Reebok
Reebok, a subsidiary of Adidas, has been a key player in the Indian sportswear market for decades. The brand is known for its high-quality products that cater to both professional athletes and fitness enthusiasts. Reebok’s focus on fitness and training has made it a popular choice for gym-goers.
Key Offerings:
Footwear: Reebok’s CrossFit and Nano series are popular among those involved in intense training.
Apparel: The brand offers a range of fitness apparel, including leggings, sports bras, and training tops.
Accessories: Reebok provides various fitness accessories, such as gym bags, gloves, and yoga mats.
Market Position:
Reebok has a strong presence in India, with a focus on fitness and training. The brand’s collaborations with fitness experts and trainers have helped it maintain its relevance in the market.
- Under Armour
Under Armour is a relatively new entrant in the Indian market, but it has quickly gained popularity due to its high-performance products. The brand is known for its innovative designs that cater to serious athletes and fitness enthusiasts.
Key Offerings:
Footwear: Under Armour’s HOVR series is popular for its cushioning and energy return.
Apparel: The brand offers a wide range of compression wear, T-shirts, and shorts, known for their sweat-wicking properties.
Accessories: Under Armour provides sports accessories like backpacks, hats, and fitness trackers.
Market Position:
Under Armour has positioned itself as a premium brand in India, focusing on innovation and performance. The brand’s association with top athletes and sports teams has helped it gain a foothold in the competitive sportswear market.
- Decathlon
Decathlon is a unique player in the Indian sportswear market, offering a wide range of affordable products under its various in-house brands. The French company focuses on making sports accessible to everyone, and its products cater to a variety of sports and outdoor activities.
Key Offerings:
Footwear: Decathlon offers a variety of sports shoes for running, hiking, and other activities under brands like Kalenji and Quechua.
Apparel: The brand offers a wide range of sportswear, including T-shirts, shorts, and jackets, across various sports.
Accessories: Decathlon provides sports equipment, backpacks, and other accessories for different sports.
Market Position:
Decathlon’s focus on affordability and variety has made it a popular choice among Indian consumers. The brand’s large-format stores and extensive online presence allow it to cater to a wide audience.
- HRX by Hrithik Roshan
HRX, a homegrown Indian brand co-founded by Bollywood actor Hrithik Roshan, has made a significant impact in the sportswear market. The brand focuses on fitness and activewear, combining style with functionality.
Key Offerings:
Footwear: HRX offers a range of running and training shoes known for their comfort and style.
Apparel: The brand’s activewear, including T-shirts, joggers, and jackets, is popular among fitness enthusiasts.
Accessories: HRX provides a variety of fitness accessories, including gym bags and caps.
Market Position:
HRX has successfully positioned itself as a trendy and affordable brand in the Indian market. Its association with Hrithik Roshan, who is known for his fitness, has helped the brand connect with the youth.
- Nivia
Nivia is one of the oldest and most trusted sportswear brands in India. The brand offers a wide range of products that cater to various sports, including football, basketball, and cricket. Nivia’s focus on quality and affordability has made it a popular choice among athletes.
Key Offerings:
Footwear: Nivia offers sports shoes for various activities, including football, basketball, and running.
Apparel: The brand provides a range of sportswear, including jerseys, shorts, and tracksuits.
Accessories: Nivia offers sports equipment like footballs, basketballs, and cricket gear.
Market Position:
Nivia’s focus on quality and affordability has helped it maintain a strong presence in the Indian market. The brand’s association with various sports events and teams has further enhanced its credibility.
- Asics
Asics is a Japanese sportswear brand known for its high-performance running shoes. The brand has a dedicated following among serious runners and athletes in India. Asics focuses on providing products that enhance performance and reduce the risk of injury.
Key Offerings:
Footwear: Asics’ Gel series is renowned for its cushioning and support, making it a favorite among runners.
Apparel: The brand offers a range of running apparel, including T-shirts, shorts, and compression wear.
Accessories: Asics provides running accessories, such as socks, caps, and hydration packs.
Market Position:
Asics has positioned itself as a premium brand for serious runners and athletes in India. The brand’s focus on research and innovation has helped it gain a loyal customer base.
- Skechers
Skechers is an American brand known for its comfortable and stylish footwear. The brand has gained popularity in India due to its focus on lifestyle and casual sportswear. Skechers’ products are designed to provide comfort during both athletic and casual activities.
Key Offerings:
Footwear: Skechers’ range of walking and running shoes, including the GOwalk and GOrun series, are popular for their comfort.
Apparel: The brand offers casual sportswear, including T-shirts, hoodies, and joggers.
Accessories: Skechers provides a variety of accessories, including socks, caps, and bags.
Market Position:
Skechers has successfully positioned itself as a comfortable and stylish brand in India. The brand’s focus on lifestyle sportswear has helped it connect with a wide audience, particularly those looking for casual, everyday sportswear.
The Indian sportswear market is diverse and dynamic, with both global giants and homegrown brands competing for market share. Each of the top 10 sportswear brands in India offers unique products that cater to different segments of the market, from professional athletes to casual fitness enthusiasts. As the market continues to grow, these brands are likely to innovate and expand their offerings, providing Indian consumers with even more options for high-quality sportswear. Whether you’re looking for performance-driven gear or stylish athleisure, these brands have something to offer for everyone.
